SE Valley Times

Mark Perna delivered a keynote address at the Regional Business and Education Summit on the Future of Work, emphasizing strategies for engaging younger generations in the workforce. He discussed understanding generational characteristics, particularly those of Generation Z, highlighting their desire for meaningful work and growth opportunities.

Perna introduced the concept of a "for-now" direction, encouraging young people to pursue paths that align with their current interests. This approach allows them to gain experience and remain adaptable in a changing job market. He also stressed the importance of bridging education and employment by aligning curricula with real-world skills.

He highlighted that young individuals excel when they understand the purpose behind their tasks, advocating for clear communication about how roles contribute to larger goals. The Career Tree model was introduced as a tool to help students explore career paths within specific fields.

Perna emphasized collaboration among businesses, educational institutions, and government entities to address workforce challenges. By working together, these sectors can nurture talent and adapt to an evolving economic landscape.

The presentation received positive reviews from attendees. One attendee noted it was "a phenomenal presentation," appreciating insights into Gen Z and workforce readiness. Another described Mark's message as "moving, motivational, and actionable."