SE Valley Times

National Entrepreneurship Week, held in the third week of February, offers a prime opportunity for aspiring entrepreneurs to advance their business ideas. Rio Salado College is actively supporting students in transforming these ideas into successful ventures.

Education plays a crucial role in establishing a solid business foundation. Rio Salado College provides various courses on Small Business and Entrepreneurship, focusing on essential skills like business planning, marketing, and financial management. These courses are accessible with 48 start dates annually and new classes commencing every Monday.

A student who completed SBS 204 shared their positive experience: "I recently finished this course, and the material was excellent. Professor K (Ross Karshen) provided incredibly positive and insightful feedback, which really energized me. I can honestly say that I’m more excited about my business now than I was before taking the course."

Before launching a business, defining your idea and target audience is critical. The Lean Canvas framework aids in outlining vital components such as value proposition and customer segments. Entrepreneurs can explore resources like "An Introduction to Lean Canvas" for guidance.

Formalizing your business involves legal steps such as registering it as an LLC or Corporation and obtaining necessary licenses. The StartUp Sprint at Rio offers step-by-step guidance, mentoring, and covers costs associated with forming an LLC and obtaining licenses.

Branding is another significant step post-registration. A strong brand identity helps connect with customers effectively. The Verizon Small Business Digital Ready program provides resources to refine branding strategies through courses like "Defining Your Brand: Connecting to Customers."

Securing funding remains a challenge for many entrepreneurs. Various financing options exist, including loans, crowdfunding, grants, and personal networks. At Rio Salado College, the Small Business Pitch @ Rio competition offers students a chance to pitch their ideas for funding through NACCE's Everyday Entrepreneur Venture Fund.

For those ready to turn their entrepreneurial dreams into reality, now is the time to plan strategically—build your brand and secure necessary funding.

For further inquiries, contact lily.davidov@riosalado.edu.