SE Valley Times

In the early 2000s, a movement began as people started cutting the cord on cable TV. This trend has continued to grow with the expansion of streaming services. While often associated with younger generations, research indicates that older adults are also making the switch. According to the Pew Research Center, approximately 25% of individuals aged 55 and older have transitioned from traditional cable or satellite to streaming services.

This shift has presented new challenges for businesses, necessitating adaptations in marketing strategies as traditional TV advertising evolves. To assist in navigating these changes, the 12News digital team is offering Expert Office Hours through CATALYST. This initiative is a strategic partnership between the Gilbert Office of Economic Development and the Gilbert Chamber Foundation. These free one-on-one sessions provide an opportunity to connect with experts, ask questions, and gain valuable insights into the evolving digital landscape.